Innovation for customer service: the essence of competitiveness

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Agustín Turbay
Fiorella Martinez

Abstract

It is important to analyze the different needs of the least updated areas in a productiveway, this research project also tends to highlight some basic terms so that you can betterunderstand the simplest way to revolutionize customer service through technologicalnetworks. When you read it, you will understand the objectives, causes and effects, consequencesand results of the innovation process described at that time. If we are looking fora protagonist, the most suitable is the client, it is the one who becomes the center of focusfor managers and executives, studying the field and the form of behavior, is the true key tocompetitiveness, since there are many corporations national and international that investthousands of dollars in this study, through tests, interviews, digital surveys or physically,lastly, we will have technological solutions always thinking of the client and in the searchin favor of enriching an essential value proposition for efficient innovation.

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How to Cite
Turbay, A. ., & Martinez, F. . (2021). Innovation for customer service: the essence of competitiveness. Revista Económica, 9(1), 35–38. Retrieved from https://revistas.unl.edu.ec/index.php/economica/article/view/1146
Section
RESEARCH ARTICLES

References

https://www.puromarketing.com/31/32637/innovacion-servicio-cliente-esencia-competitividad.html

https://www.esic.edu/rethink/comercial-y-ventas/atencion-y-servicio-al-cliente-diferencias#

https://repository.usta.edu.co/bitstream/handle

https://es.wikipedia.org/wiki/Competitividad

https://es.wikipedia.org/wiki/Innovaci%C3%B3n

https://es.wikipedia.org/wiki/Gesti%C3%B3n_de_la_calidad