La comunicación en las marcas ecológicas y su impacto en la intención de compra
Contenido principal del artículo
Resumen
Detalles del artículo

Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
Esta obra está sujeta a la licencia Reconocimiento-NoComercial-SinObraDerivada 4.0 Internacional de Creative
Commons. Para ver una copia de esta licencia, visite http://creativecommons.org/licenses/by-nc-nd/4.0/.
Citas
Ariza Dau, M. A., Mendoza Vega, L., Torres Pimiento, D., Garcia García, M., & Miranda Passo, J. C. (2023). Human capital and business growth of the Startups: an approach to the state of the art . Salud, Ciencia y Tecnología - Serie De Conferencias, 2, 362. https://doi.org/10.56294/sctconf2022362
Alzubaidi, H., Slade, E. L., & Dwivedi, Y. K. (2024). The impact of user experience on purchase intention in e-commerce platforms. Information Systems Frontiers, 26(1), 1-15.
Azzurra, A., Massimiliano, A. & Angela, M. (2019). Measuring sustainable food consumption: A case study on organic food. Sustainable Production and Consumption.
Bergquist, M; Nilsson, A; Harring, N; Jagers, S. (2021). Meta-analyses of fifteen determinants of public opinion about climate change taxes and laws. Social Indicators Research Nature Climate Change.
Bashir S, Khwaja MG, Mahmood A, Turi JA, Latif KF (2019a) Refning e-shoppers’ perceived risks: development and validation of new Scale Development. J Retail Consum Serv 1-12. https:// doi. org/ 10.1016/j.jretconser.2020.102285.
Bulut C, Nazli M, Aydin E, Haque AU (2021) The effect of environmental concern on conscious green consumption of post-millennials: the moderating role of greenwashing perceptions. Young Consumers. https://doi.org/10.1108/YC-10-2020-1241,102-119.
Choi, D., & Johnson, K. K. P. (2021). Understanding purchase intention: A comprehensive review of influencing factors. Journal of Consumer Behaviour, 20(2), 299-317.
Choi, D, & Johnson, K. (2019). Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior. Sustainable Production and Consumption. Volume 18, Pages 145-155.
Dhir, A., Sadiq, M., Talwar, S., Sakashita, M., & Kaur, P. (2023). The role of self-congruence in shaping purchase intentions: A cross-industry analysis. Psychology & Marketing, 40(2), 356-372.
Dhir, A., Sadiq, M., Talwar, S., Sakashita, M., & Kaur, P. (2023). Psychological factors influencing consumer preferences for eco-friendly brands. Journal of Consumer Psychology, 33(3), 456-472.
Dhir A, Talwar S, Sadiq M, Sakashita M, Kaur P (2021) Green apparel buying behaviour: a stimulus–organism–behaviour–consequence (SOBC) perspective on sustainability-oriented consumption in Japan. Bus Strateg Environ 30:183–204. https://doi.org/10.1002/ bse.2821.
Gong YLJJX, Zhang L, Lou Q (2021) Will “green” parents have “green” children? The relationship between parents’ and early adolescents’ green consumption values. Journal of Business Ethics 1-17. https://doi.org/10.1007/s10551-021-04835-y.
Foroughi, B; Arjuna, N; Iranmanesh, M; Kumar, K; Tseng, Ming-Lang. & Leung, N. 82022). Determinants of hotel guests' pro-environmental behaviour: Past behaviour as moderator International Journal of Hospitality Management. Volume 102, 103167.
Han, H; Yu, J & Kim, W. (2019). Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions.
Journal of Travel & Tourism Marketing Volume 36.
Han, H., Yu, J., & Kim, W. (2024). Eco-friendly branding in the hospitality industry: Enhancing customer loyalty and repurchase intention. International Journal of Hospitality Management, 107, 102871.
Hamari, J., Laukkanen, T., Xi, N., Hallikainen, H., & Ruusunen, N. (2022). Gamification for promoting eco-friendly brand engagement. Journal of Business Research, 142, 1-15.
Henríquez-Fuentes, G. ., Higuera-Ojito, V. H. ., Rosano Reyes, E. ., Robles, N. ., & Aragaki, A. . (2019). Estrategias de formación en busca de una Universidad socialmente responsable. Pensamiento Americano, 12(24), 180-197. https://doi.org/10.21803/pensam.v12i24.335
Hoffmann, R; Muttarak, R; Peisker, J; Stanig, P. (2022). Climate change experiences raise environmental concerns and promote Green voting. Nature Climate Change Nature Climate Change.
Hansen MJ, Saridakis G, Benson V (2018) Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers’ use of social media for transactions. Comput Hum Behav 80:197–206. https://doi.org/10.1016/j.chb.2017.11.010
Hwang, J., Kim, I., & Gulzar, M. A. (2020). Understanding the ecofriendly role of drone food delivery services: deepening the Theory of Planned Behavior. Sustainability 12(4), 1440; https://doi. org/10.3390/su12041440, 1–13.
Iqbal N, Tufail MS, Mohsin M, Sandhu MA (2019) Assessing social and financial efficiency: the evidence from microfinance institutions in Pakistan. Pakistan Journal of Social Sciences (PJSS), 39(1). https:// www. bzu. edu. pk/ PJSS/ Vol.% 2038,% 20No.% 202,% 202018/ Vol.% 2039,% 20No.% 201,% 202019/ PJSS- Vol39- No1,%202019-13.pdf.
Ikram M, Sroufe R, Mohsin M et al (2019) Does CSR influence firm performance? A longitudinal study of SME sectors of Pakistan. J Glob Responsib 11:27–53. https:// doi. org/ 10. 1108/ jgr-12-2018-0088.
Iram R, Anser MK, Awan RU et al (2020) Prioritization of renewable solar energy to prevent energy insecurity: An integrated role. Singapore Econ Rev. https://doi.org/10.1142/s021759082043002x.
Johnson, K. K. P., & Choi, D. (2021). Sustainable practices in fashion branding: A cross-cultural study. Journal of Fashion Marketing and Management, 25(4), 615-630.
Khan, I. & Hou, F. (2021). The Impact of Socio-economic and Environmental Sustainability on CO2 Emissions: A Novel Framework for Thirty IEA Countries. Social Indicators Research Social Indicators Research.
Kumar, S; Dhir, A., Talwar, Sh; Chakraborty, D. & Kaur, P. 2021). What drives brand love for natural products? The moderating role of household size. Journal of Retailing and Consumer Services. Volume 58, 102329.
Larson, R. (2019) Controlling social desirability bias. International Journal Of Market Research International Journal Of Market Research.
Lavieri, A; Bhat, C. (2019). Investigating objective and subjective factors influencing the adoption, frequency, and characteristics of ride-hailing trips. Transportation Research Part C-Emerging Technologies Transportation Research Part C-Emerging Technologies.
Laukkanen, T; Xi, N; Hallikainen, H; Ruusunen, N. & Hamari, J. (2022). Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience International Journal of Information Management. Volume 63, 102455.
Li, Lixu., Wang, Z., Li, Y. & Liao, A. (2021). Impacts of consumer innovativeness on the intention to purchase sustainable products. Sustainable Production and Consumption.
Mainardes EW, Espanhol CA, Cruz PB (2020) Green consumption: consumer behavior after an environmental tragedy. J Environ Planning Manage 64(7):1156–1183. https:// doi. org/ 10. 1080/ 09640568.2020.1812546.
Moon, S. (2021). Investigating beliefs, attitudes, and intentions regarding green restaurant patronage: An application of the extended theory of planned behavior with moderating effects of gender and age. International Journal Of Hospitality Management International Journal Of Hospitality Management.
Moon MA, Mohel SH, Farooq A (2018) I green, you green, we all green: Testing the extended environmental theory of planned behavior among the university students of Pakistan. S.
Mutum DS, Ghazali EM, Wei-Pin W (2021) Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior. J Consum Behav 20:291–302. https://doi.org/10.1002/ cb.1913.
Nekmahmud, M., Ramkissoon, H., & Fekete-Farkas, M. (2022). Sustainable tourism and eco-friendly branding: A case study of eco-lodges. Tourism Management, 88, 104416.
Park, H. J., & Lin, L. M. (2023). Cross-cultural perceptions of eco-friendly brands: A global perspective. Journal of International Marketing, 31(1), 78-95.
Park, H. & Lin, L. (2020). Exploring attitude-behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products Journal of Business Research. Volume 117, Pages 623-628.
Peláez, O. A., Echeverri, L. F., & Castrillón, E. F. (2024). La percepción instrumentalizada del inglés para la competitividad: un caso de estudio. Pensamiento Americano, 15(29), 45-57. https://doi.org/10.21803/penamer.15.29.416.
Rodríguez, R., Landazury Villalba, L. F., Lugo Arias, E. R., Sandoval Reyes, R., & Jiménez Celín, Y. P. (2020). Descripción de la situación actual del sistema logístico en la región caribe colombiana. Ad-Gnosis, 9(9), 83-95. https://doi.org/10.21803/adgnosis.9.9.439.
Saari, U.; Damberg, S; Froembling, L. & Ringle, Ch. (2021). Sustainable consumption behavior of Europeans: The influence of environmental knowledge and risk perception on environmental concern and behavioral intention. Ecological Economics. Volume 189, 107155.
Sadiq, M; Adil, M; Paul, J. (2021). An innovation resistance theory perspective on purchase of eco-friendly cosmetics Journal of Retailing and Consumer Services. Volume 59, 102369.
Sun L, Cao X, Alharthi M, Zhang J, Taghizadeh-Hesary F, Mohsin M (2020) Carbon emission transfer strategies in supply chain with lag time of emission reduction technologies and low-carbo preference of consumers. J Clean Prod 264:121664. https:// doi. org/10.1016/j.jclepro.2020.121664.
Sivapalan A, Heidt TV, Scherrer P, Sorwar G (2021) A consumer values-based approach to enhancing green consumption. Sustain Prod Consump 1-22. https://doi.org/10.1016/j.spc.2021.06.01.
Tan C-S, Ooi H-Y, Goh Y-N (2018) A moral extension of the theory of planned behavior to predict consumers’ purchase intention for energy-efficient household appliances in Malaysia. Energy Policy 107:459–471. https://doi.org/10.1016/j.enpol.2017.05.027.
Tran, L. (2021). Managing the effectiveness of e-commerce platforms in a pandemic Journal of Retailing and Consumer Services. Volume 58, 102287.
Van O; Dijkstra, H; Borst, D; Duijndam, Sm; Rehdanz, K. & van B. (2023). Triggering sustainable plastics consumption behavior: Identifying consumer profiles across Europe and designing strategies to engage them Sustainable Production and Consumption. Volume 36, Pages 148-160.
Verma, V; Chandra, B & Kumar, S. (2019). Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention Journal of Business Research. Volume 96, Pages 206-216.
Verma, V. K., Chandra, B., & Kumar, S. (2022). Brand trust and image: Effects on purchase intention in e-commerce. Journal of Internet Commerce, 21(1), 1-23.
Vermeir, I; Weijters, B; De Houwer, J; Geuens, M; Slabbinck, H; Spruyt, A; Van Kerckhove, A; Van Lippevelde, W; De Steur, H; Verbeke, W. (2020). Environmentally Sustainable Food Consumption: A Review and Research Agenda From a Goal-Directed Perspective. Frontiers in Psychology.
Wu, J., Liao, H., Wang, J. W., & Chen, T. (2024). The influence of peer recommendations and online reviews on purchase intention among Gen Z consumers. Journal of Retailing and Consumer Services, 67, 102988.
Wu, J; Wang, J. & Chen, T. (2019). The role of environmental concern in the public acceptance of autonomous electric vehicles: A survey from China Transportation Research Part F: Traffic Psychology and Behaviour. Volume 60, Pages 37-46.
White, K; Habib, R; Hardisty, D. (2019). How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework. Journal Of Marketing Journal Of Marketing
Zakari, A; Tawiah, V; Khan, I; Alvarado, R. & Li, G. (2022). Ensuring sustainable consumption and production pattern in Africa: Evidence from green energy perspectives Energy Policy. Volume 169, 113183.
Zakari, A., Tawiah, V., Khan, I., Alvarado, R., & Li, G. (2023). Corporate social responsibility and purchase intention: A multi-country study. Journal of Business Research, 156, 113347.